It was founded in 1994 with the vision of capturing the biggest market share through a mission and strategy that place customers at the center of its business operations, which is articulated explicitly as “Uncompromised customer satisfaction”. Indeed, time is the best testimony to that, Sara electrical, since its inception, has developed a considerable loyal clientele group. A group that is satisfied on multiple aspects; price competitiveness, quality and complementary products, and prompt deliveries.