GfK is the unparalleled, always-on, AI-powered intelligence platform and consulting service for the consumer products industry, globally. Marketing Maximize your brand, campaign effectiveness, and channel strategy with insights based on our market insights, consumer understanding, competitive intelligence, and predictive analytics. Sales The right products, audience, and timing are the key to winning. With our POS insights and advanced analytics, we can help you adjust your tactics fast to maximize impact. Pricing Manage your pricing strategy and tactics with a total market view. With advanced analytics, you can react quickly, optimize promotions, monitor competitors, and identify new opportunities. Manage your product portfolio's development, delivery, and performance using the latest market and consumer intelligence. Plan effectively with a 360-degree view of your product's universe. Category Management Determine pricing, promotion, marketing, and merchandizing to drive sales across your portfolio. Make decisions fast by combining consumer trends and market and sales insights with advanced analytics. Supply Chain Manage existing partnerships effectively. Control negotiations with suppliers. Anticipate and meet future demand with our advanced intelligence into sales data and consumer trends.
