We are Imperial Brands, a global consumer-focused organisation and the fourth largest international tobacco company. The world’s one billion adult smokers are seeking new and potentially less harmful products and, across 120 markets, we are committed to meeting their diverse and evolving needs. We celebrate the enduring success of our iconic, much-loved tobacco brands. At the same time, we are innovating to create potentially lower-risk products, delivering increasingly satisfying experiences for consumers. Our ambition for a better future includes a commitment to build a more sustainable business in support of a healthier planet. As the smallest of the four major international tobacco businesses, we know that we are at our best when we are a focused challenger, battling on behalf of our retail partners, consumers and wider society.
