General Trading It is a global group of companies that distributes both branded and unbranded products all over the world Rocha was established in 1979 in Dubai, United Arab Emirates and is the headquarters of operations worldwide Since then we have evolved from a small regional apparel supplier to a multinational manufacturer and distributor of branded consumer goods across categories such as Horeca, apparel, toys, baby care, FMCG and FMCG. Our success in distribution is built on a strong foundation of industry knowledge, logistical expertise and strategic retail marketing Our ability allows us to leverage our distribution strength, 35 years of regional knowledge, and our extensive global network Deliver brands to customers around the world efficiently and at an affordable cost Our commitment is to provide our brands and our customers with the highest level of service to help achieve their vision
